Shrink sleeve packaging is a type of label or packaging material that is applied to a product or container and then shrunk to conform tightly to the shape of the item through the application of heat. The shrink sleeves are typically made of plastic (often PVC or PET-g) and can cover the entire surface or a portion of the product, providing a visually appealing and protective covering.
Shrink sleeve packaging is commonly used in various industries, including food & beverage, pharmaceuticals, cosmetics, and household products. It is favored for its ability to create eye-catching product presentations, adapt to different container shapes, and offer a high level of customization.
The shrink sleeve application process is typically done using heat tunnels or ovens that evenly apply heat to the sleeves, causing them to shrink and conform tightly to the product’s contours.